Good products are not built on instinct alone. I research your market, competitors, and users so every recommendation is backed by evidence, not guesswork. The result is clearer direction, more confident decisions, and less risk before development begins.
I’m a Senior Product Designer with 10+ years of experience and a strong focus on building modern, scalable, and conversion-driven web experiences.
Based in Porto, Portugal, I bridge design and code to craft meaningful digital experiences.
Bridge the gap between product strategy, UX design and frontend engineering by translating complex business requirements into intuitive user experiences and production-ready interfaces.
Experienced in AI workflows, Design Systems, React-based frontend development, stakeholder management and cross-functional collaboration across banking, energy, startups and enterprise software.
What Do I Do
Code-ready prototypes
I build usable React prototypes from the start. That means less ambiguity, smoother collaboration with developers, and fewer rounds wasted trying to imagine how a flow should behave from a static file. It also leads to faster handoff and a more efficient development process.
Scalable design systems
I build design systems that are ready to grow with your product. They accelerate prototyping, keep expansion consistent, and reduce rework as new screens, features, and flows are added — while creating a stronger foundation for AI-supported workflows over time.
Clarity before execution
I help teams get clear on what needs to be built before time is lost in design or development. That means sharper priorities, fewer unnecessary iterations, and more confidence in the decisions that move the product forward.
My Experience
Senior Product Designer & Frontend Developer @ Grutta
Designed and shipped AI-powered digital products from concept to production for startups and enterprise clients.
Built responsive frontend applications using HTML, CSS, JavaScript and Webflow, reducing design-to-development handoff time.
Created modular design systems that improved scalability and consistency across multiple client products.
Built responsive frontend applications using HTML, CSS, JavaScript and Webflow, reducing design-to-development handoff time.
Created modular design systems that improved scalability and consistency across multiple client products.
2025 — Present
AI Product Designer @ ABN AMRO
Accelerated development of AI-powered banking products by designing reusable frontend components and scalable user interfaces.
Improved collaboration between business stakeholders and engineering teams by translating complex product requirements into intuitive design solutions.
Contributed to the evolution of the enterprise Design System, enabling faster implementation of responsive interfaces across multiple products.
Improved collaboration between business stakeholders and engineering teams by translating complex product requirements into intuitive design solutions.
Contributed to the evolution of the enterprise Design System, enabling faster implementation of responsive interfaces across multiple products.
2023 — 2024
AI Product Designer @ Shell (Amsterdam)
Designed AI-assisted internal platforms supporting Trade & Supply operations.
Reduced communication gaps between designers, engineers and product owners by facilitating product workshops and defining technical requirements.
Improved consistency across enterprise products through scalable UX patterns and reusable interface components.
Reduced communication gaps between designers, engineers and product owners by facilitating product workshops and defining technical requirements.
Improved consistency across enterprise products through scalable UX patterns and reusable interface components.
2023 — 2024
AI Product Designer @ Shell (London)
Designed and programmed intuitive, user-friendly frontend interfaces for an AI-powered TCO (Total Cost of Ownership) Calculator.
Developed and coded visually appealing, dynamic charts, graphs, and tables to present complex automated insights and TCO breakdowns.
Aligned technical design requirements with developers through stakeholder AI product design management.
Developed and coded visually appealing, dynamic charts, graphs, and tables to present complex automated insights and TCO breakdowns.
Aligned technical design requirements with developers through stakeholder AI product design management.
2023
AI Product Designer & Developer @ DEUS
Conceptualized and coded new AI products and AI-driven product features from inception to deployment.
Built functional digital prototypes and responsive landing pages using Webflow, HTML, CSS, and JavaScript to test and refine AI user interactions.
Collaborated closely with cross-functional teams, including developers, marketers, and product managers, to ensure production-ready code matched high-fidelity designs.
Conducted usability testing to gather user feedback, iteratively refining both design systems and frontend code based on results.
Built functional digital prototypes and responsive landing pages using Webflow, HTML, CSS, and JavaScript to test and refine AI user interactions.
Collaborated closely with cross-functional teams, including developers, marketers, and product managers, to ensure production-ready code matched high-fidelity designs.
Conducted usability testing to gather user feedback, iteratively refining both design systems and frontend code based on results.
2023 — 2025
UI/UX Design Lead @ Studium
Led multidisciplinary design teams while maintaining hands-on frontend development.
Delivered scalable client websites and digital products with pixel-perfect implementation.
Managed client relationships and translated business objectives into digital products.
Delivered scalable client websites and digital products with pixel-perfect implementation.
Managed client relationships and translated business objectives into digital products.
2021 — 2022
Product Designer & Developer @ Devscope
Designed enterprise software and frontend solutions for SharePoint environments.
Collaborated with Product, AI and Development teams to deliver production-ready digital products.
Created high-fidelity prototypes that improved communication between design and engineering teams.
Collaborated with Product, AI and Development teams to deliver production-ready digital products.
Created high-fidelity prototypes that improved communication between design and engineering teams.
2018 — 2020